CrazyExpat Posted September 22, 2012 Report Share Posted September 22, 2012 The iconic Rolls-Royce brand will open a new ‘boutique’ in the heart of Bangkok, Thailand. This is the first time the British luxury carmaker is reaching out directly to its customers at an upmarket luxury mall in Asia. “We’re the world’s ultimate luxury brand, so we should appear alongside other luxury brands,” Rolls-Royce Motors Cars CEO Müller-Ötvös told the Financial Times earlier this month. “In Seoul, for example, our dealer is located alongside Louis Vuitton and Prada, not on the typical car-dealer mile.” The new boutique, to be operational in the fourth quarter of the year, will feature additional Rolls-Royce products and complement the other Rolls-Royce Rama 3 showroom in Bangkok, a two-storey seven-car showroom with a special delivery room for customers. Read more: http://www.nydailynews.com/autos/rolls-royce-open-boutique-dealership-luxury-mall-bangkok-thailand-article-1.1164577#ixzz27A29jXaM Link to comment Share on other sites More sharing options...
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